Marketing is the soul of any business. It not only decides the way a customer is acquired, which product is sold, when, at what price and through which channel but also fashions the way (s)he is nurtured throughout the lifetime. Innovative and targeted campaigns are devised to cross-sell products from the suite of product offerings and efforts are made to lend a customised, personalised and consistent experience to every single customer across various touch points. In order to perfectly execute such diverse set of activities, consistently at a scale, requires most sophisticated CRMs and ERP solutions. However, all these efforts and monetary investments are futile if your first point of contact, the sales representative, is not equipped with relevant technology that supplies him with necessary ammunition while interacting with customers. In this dynamic, cut throat, digital market place, providing access to rich media marketing and sales kits such as product collaterals, campaign type and features, customer history and competitor analysis at the time when they are needed the most is no longer a luxury but a necessary ingredient in the overall business recipe. Mobile automation in the field of marketing has revolutionised the way contemporary marketing is carried out.
mMarketing is a complete end to end solution for the marketing personnel on the go. It helps create personalized customer specific demo based on her profile with rich media marketing collaterals containing up to date product information , it’s features and pricing, applicable discounts, competitor product comparison matrix, campaign details, customer’s past behaviour , purchase propensity, order placing and finally inventory and dispatch status, all integrated together in one application resulting in enhanced customer experience .
Handy for marketing and sales persons on the move
Real time campaign management
Instant reporting on visit
Faster order placement
Improves brand image
Customers get personalized campaign